Executive Briefings

RFID Helps Macy's, Bloomingdale's Track Fashion Inventory

Macy's and Bloomingdale's vendors have begun tagging fashion items, such as social dresses and men's jackets, for all of the retailer's stores. The RFID rollout, for item-level inventory tracking, follows initial piloting of RFID for fashion apparel at several of Macy's stores within the United States. Macy's Inc. operates both Macy's and Bloomingdale's stores.

RFID Helps Macy's, Bloomingdale's Track Fashion Inventory

In addition to expanding its use of passive EPC ultrahigh-frequency (UHF) RFID tags, Macy's Inc. is also building out its deployment of Shopkick Bluetooth Low Energy (BLE) beacons, to include multiple departments in all stores. This will enable a shopper who opts in to receive discount coupons and rewards within a store, based on his or her location. During this expansion, says Jim Sluzewski, Macy's Inc.'s senior vice president of corporate communications and external affairs, the company is installing a total of approximately 4,000 beacons, with plans to have them taken live in the next few months.

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In addition to expanding its use of passive EPC ultrahigh-frequency (UHF) RFID tags, Macy's Inc. is also building out its deployment of Shopkick Bluetooth Low Energy (BLE) beacons, to include multiple departments in all stores. This will enable a shopper who opts in to receive discount coupons and rewards within a store, based on his or her location. During this expansion, says Jim Sluzewski, Macy's Inc.'s senior vice president of corporate communications and external affairs, the company is installing a total of approximately 4,000 beacons, with plans to have them taken live in the next few months.

Read Full Article

RFID Helps Macy's, Bloomingdale's Track Fashion Inventory