Executive Briefings

RFID Helps Workers, Customers Find Fashions at Factory Outlet

Diffusione Tessile, the factory outlet division of fashion retailer Max Mara Group, is employing an RFID-based real-time location system to reduce lines at its service counter and ensure that customers can find the products they seek.

The system, installed at the company's high-volume Pomezia store near Rome, was provided by ID Solutions SRL, a spin-off company of the University of Parma's RFID Lab. The solution includes 13 readers linked to a total of 254 antennas via multiplexers. The middleware captures the data and forwards it to a Web application available to store associates.

The system was designed as part of the EU-funded, RFID-based Sensor-Enabled, Real-world Awareness for Management Information System (SERAMIS) project. SERAMIS has been working to foster the real-world use of RFID systems in Italy for the past two years, and Diffusione Tessile is a member of the project consortium.

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The system, installed at the company's high-volume Pomezia store near Rome, was provided by ID Solutions SRL, a spin-off company of the University of Parma's RFID Lab. The solution includes 13 readers linked to a total of 254 antennas via multiplexers. The middleware captures the data and forwards it to a Web application available to store associates.

The system was designed as part of the EU-funded, RFID-based Sensor-Enabled, Real-world Awareness for Management Information System (SERAMIS) project. SERAMIS has been working to foster the real-world use of RFID systems in Italy for the past two years, and Diffusione Tessile is a member of the project consortium.

Read Full Article