Executive Briefings

RFID Spices Up Sales for Maille Mustard

Maille, a purveyor of specialty mustards, is planning to launch RFID-based technology at its stores in Paris and New York, the company says, enabling customers to digitally record their favorite products.

The system has been tested at Maille's London location to allow patrons to use an RFID-tagged spoon to indicate the flavors of mustard they sampled and liked during their visit, Maille said. The business can then present each patron with a record of those products he or she favored, and thereby create customer engagement that lasts after that individual leaves the store.

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The system has been tested at Maille's London location to allow patrons to use an RFID-tagged spoon to indicate the flavors of mustard they sampled and liked during their visit, Maille said. The business can then present each patron with a record of those products he or she favored, and thereby create customer engagement that lasts after that individual leaves the store.

Read Full Article