Executive Briefings

Riding A Fashion Trend: How Crocs Met Fast-Growing Demand

Crocs, the popular seller of footwear, grew from $13m to $800m in revenue in just four years. Ed Collins, senior director of global logistics, tells how the company's supply chain adjusted to that dizzying rate ofexpansion - and how it intends to manage the process in future. [Run Time (Min): 10:36]

Crocs, the popular seller of footwear, grew from $13m to $800m in revenue in just four years. Ed Collins, senior director of global logistics, tells how the company's supply chain adjusted to that dizzying rate ofexpansion - and how it intends to manage the process in future. [Run Time (Min): 10:36]