Executive Briefings

Roses Are Cheap on Valentine’s Day — Because of Where They Come From

The majority of roses Americans give one another on Valentine’s Day, roughly 200 million in all, grow here, the savanna outside Bogota, Colombia, summoned from the soil by 12 hours of natural sunlight, the 8,400-foot altitude and an abundance of cheap labor.

Roses Are Cheap on Valentine’s Day — Because of Where They Come From

Thousands of acres of white-tarped greenhouses, some the size of several football fields, are crammed with seven-foot stems topped with rich red crowns. Many are pulled into warehouses by horses, chilled to sleep in refrigeration rooms, and then packed with other flowers onto planes — 1.1 million at a time — to be sold in the United States.

It’s peak season for a massive Colombian industry that shipped more than 4 billion flowers to the United States last year — or about a dozen for every U.S. resident.

The Colombian industry has bloomed thanks to a U.S. effort to disrupt cocaine trafficking, the expansion of free-trade agreements — and the relentless demand by American consumers for cheap roses.

The transformation demonstrates the barreling, often brutal, efficiency of globalization: In 27 years, market forces and decisions made in Washington have reshaped the rose business on two continents. The American flower industry has seen its production of roses drop roughly 95 percent, falling from 545 million to less than 30 million.

Read full article

Thousands of acres of white-tarped greenhouses, some the size of several football fields, are crammed with seven-foot stems topped with rich red crowns. Many are pulled into warehouses by horses, chilled to sleep in refrigeration rooms, and then packed with other flowers onto planes — 1.1 million at a time — to be sold in the United States.

It’s peak season for a massive Colombian industry that shipped more than 4 billion flowers to the United States last year — or about a dozen for every U.S. resident.

The Colombian industry has bloomed thanks to a U.S. effort to disrupt cocaine trafficking, the expansion of free-trade agreements — and the relentless demand by American consumers for cheap roses.

The transformation demonstrates the barreling, often brutal, efficiency of globalization: In 27 years, market forces and decisions made in Washington have reshaped the rose business on two continents. The American flower industry has seen its production of roses drop roughly 95 percent, falling from 545 million to less than 30 million.

Read full article

Roses Are Cheap on Valentine’s Day — Because of Where They Come From