Executive Briefings

SAP Debuts Customer Business Planning Application

SAP SE has developed the SAP Customer Business Planning application.

Running on the SAP HANA platform, the tool enables real-time management and execution of total volume, when combined with trade promotion-management and optimization applications from SAP. It allows for planning of both promoted and non-promoted volume against overall business targets, based on the consumer products company's calendar as well as that of the retail account. It provides forecasts that include actual data for past periods and planning data for future periods. The application also offers account managers real-time visibility into key performance indicators, for daily measurement of business performance, target achievement and return on investment.

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Running on the SAP HANA platform, the tool enables real-time management and execution of total volume, when combined with trade promotion-management and optimization applications from SAP. It allows for planning of both promoted and non-promoted volume against overall business targets, based on the consumer products company's calendar as well as that of the retail account. It provides forecasts that include actual data for past periods and planning data for future periods. The application also offers account managers real-time visibility into key performance indicators, for daily measurement of business performance, target achievement and return on investment.

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