Executive Briefings

SAP Joins With RIM for CRM on Blackberrys; Issues Sustainability Report

SAP AG has joined with Research in Motion (RIM) to develop an integrated means of providing SAP's Customer Relationship Management (CRM) application on BlackBerry smartphones. The new BlackBerry Sales Client for SAP CRM is now available from RIM, offering sales reps real-time access to customer information. In one or two clicks, users can gain access to client data from a BlackBerry smartphone, including contacts, sales leads and logged activities. The product can automatically deliver all customer data updates in the SAP CRM system immediately to the user, as well as push sales leads to the sales representative's BlackBerry smartphone inbox, with one-click access to the new information. Contacts and account data become immediately accessible on smartphones; a local cache system allows access to certain information even if the user is outside of network coverage. In another company development, SAP has issued its 2008 Sustainability Report, detailing the company's efforts to achieve sustainability internally, while offering similar assistance to its customers. The report features a role-based interface, which uses Xcelsius software from the SAP BusinessObjects portfolio to allow readers to deploy SAP's data in an intuitive manner. A new Sustainability Map catalogs the full range of the customer's business processes and IT activities in that area.
SAP and RIM
SAP AG Sustainability Report

SAP AG has joined with Research in Motion (RIM) to develop an integrated means of providing SAP's Customer Relationship Management (CRM) application on BlackBerry smartphones. The new BlackBerry Sales Client for SAP CRM is now available from RIM, offering sales reps real-time access to customer information. In one or two clicks, users can gain access to client data from a BlackBerry smartphone, including contacts, sales leads and logged activities. The product can automatically deliver all customer data updates in the SAP CRM system immediately to the user, as well as push sales leads to the sales representative's BlackBerry smartphone inbox, with one-click access to the new information. Contacts and account data become immediately accessible on smartphones; a local cache system allows access to certain information even if the user is outside of network coverage. In another company development, SAP has issued its 2008 Sustainability Report, detailing the company's efforts to achieve sustainability internally, while offering similar assistance to its customers. The report features a role-based interface, which uses Xcelsius software from the SAP BusinessObjects portfolio to allow readers to deploy SAP's data in an intuitive manner. A new Sustainability Map catalogs the full range of the customer's business processes and IT activities in that area.
SAP and RIM
SAP AG Sustainability Report