Executive Briefings

Second-Largest U.S. Beer Distributor Now Able to Track Point-of-Sale Signage, Promotions

Silver Eagle Distributors (www.wideworldofbud.com) has deployed an internet-based solution to better track its promotional signs' processing and production and help sell more beer at retail locations.

With more than 1,200 employees serving nearly 13,000 accounts throughout 16 counties in Texas, Silver Eagle stands as the nation's largest distributor for Anheuser-Busch and the second-largest overall beer distributor in the United States. The company also distributes a broad selection of import brands, microbrews, craft beers and several non-alcohol beverages and waters. With sales of this magnitude, effectively managing point-of-sale signage for Silver Eagle's retail customers is essential.

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Silver Eagle Distributors (www.wideworldofbud.com) has deployed an internet-based solution to better track its promotional signs' processing and production and help sell more beer at retail locations.

With more than 1,200 employees serving nearly 13,000 accounts throughout 16 counties in Texas, Silver Eagle stands as the nation's largest distributor for Anheuser-Busch and the second-largest overall beer distributor in the United States. The company also distributes a broad selection of import brands, microbrews, craft beers and several non-alcohol beverages and waters. With sales of this magnitude, effectively managing point-of-sale signage for Silver Eagle's retail customers is essential.

Read Full Article