Executive Briefings

Seven Things Small-business Owners Should Consider If They're Interested in Breaking Into China

China is one of the fastest-growing markets, and small business owners shouldn't be intimidated by perceived complexity around regulations or not being able to connect with a new culture and customer base. By thoughtfully making small changes to business and marketing methods as well as taking advantage of the myriad resources available, entrepreneurs can easily navigate these international waters.

Seven Things Small-business Owners Should Consider If They're Interested in Breaking Into China

Last year's Singles' Day proved that Chinese consumers have a huge appetite for online shopping– with more than $9bn in sales. And when it comes to peak sales seasons, the Lunar New Year week experienced an annual sales growth of 13.3 percent, totaling more than $100bn.

How can small business owners overcome language barriers, cultural differences and shipping challenges to increase sales in China – one of this year's hottest international e-commerce markets? There are seven key considerations when selling to China.

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Last year's Singles' Day proved that Chinese consumers have a huge appetite for online shopping– with more than $9bn in sales. And when it comes to peak sales seasons, the Lunar New Year week experienced an annual sales growth of 13.3 percent, totaling more than $100bn.

How can small business owners overcome language barriers, cultural differences and shipping challenges to increase sales in China – one of this year's hottest international e-commerce markets? There are seven key considerations when selling to China.

Read Full Article

Seven Things Small-business Owners Should Consider If They're Interested in Breaking Into China