Executive Briefings

Shoe Retailer Uses RFID to Bring Omnichannel to Physical Store

Italian footwear retailer Store of the Future (SOTF) opened its new Florence shop in September 2016, with an EPC ultrahigh-frequency (UHF) RFID-based system to bring more personalized service to customers as they try on shoes, while also enabling omnichannel sales.

The solution, provided by systems integrator Temera, uses RFID technology from Keonn for smart fitting room technology and inventory management. Since the system was taken live, the retailer reports, the technology has helped define the store's image as a cutting-edge business, while also bringing visibility to its inventory.

Tommaso Andorlini, SOTF's owner, says the company's management team already had a background in omnichannel and e-commerce sales models and sought a way to make its product available on a more global level. That means not only enabling physical purchases at the store, but also allowing online shoppers access to products, as well as providing sales of goods to customers at the store, when those products are not stocked onsite.

The Florence store comes with five fitting areas in which customers can try on shoes. The fitting rooms consist of booths, open in the front, to provide individualized service without the complete privacy required at apparel stores. Each fitting area contains a Keonn AdvanReader 150, says Guido Mengoni, Temera's chief development officer and partner, along with AdvanMux-16 multiplexers, Avantenna-p11 antennas and a wall-mounted tablet that customers can use to select products.

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The solution, provided by systems integrator Temera, uses RFID technology from Keonn for smart fitting room technology and inventory management. Since the system was taken live, the retailer reports, the technology has helped define the store's image as a cutting-edge business, while also bringing visibility to its inventory.

Tommaso Andorlini, SOTF's owner, says the company's management team already had a background in omnichannel and e-commerce sales models and sought a way to make its product available on a more global level. That means not only enabling physical purchases at the store, but also allowing online shoppers access to products, as well as providing sales of goods to customers at the store, when those products are not stocked onsite.

The Florence store comes with five fitting areas in which customers can try on shoes. The fitting rooms consist of booths, open in the front, to provide individualized service without the complete privacy required at apparel stores. Each fitting area contains a Keonn AdvanReader 150, says Guido Mengoni, Temera's chief development officer and partner, along with AdvanMux-16 multiplexers, Avantenna-p11 antennas and a wall-mounted tablet that customers can use to select products.

Read Full Article