Executive Briefings

Six Ways to Optimize Your Landing Pages for Improved Lead Generation

Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet.  When examining your website's effectiveness, take into consideration the all-important landing page.   A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Follow these six ways for increasing conversion rates and improving lead generation...

 

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Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet.  When examining your website's effectiveness, take into consideration the all-important landing page.   A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Follow these six ways for increasing conversion rates and improving lead generation...

 

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