Executive Briefings

Sixty Percent of U.S. Shoppers Used Online Retail Accounts in Past Year, Survey Says

Sixty percent of Americans created or used an online account with a retailer in the last 12 months, which suggests convenience ranks top-of-mind for U.S. shoppers, according to Worldpay, a global payments company. In fact, 47 percent said they create online accounts because it is quicker and easier to shop.

Sixty Percent of U.S. Shoppers Used Online Retail Accounts in Past Year, Survey Says

Worldpay has released its findings in the 2015 Online Payment Journey report, a survey of more than 3,500 consumers across North America, South America, EMEA and APAC, as well as an analysis of 350 top retail sites. Worldpay's report examines the unique profiles and preferences of shoppers around the world, and how retailers are currently engaging with those shoppers.

“Consumers are the new point-of-sale, controlling when and where they shop, and how they pay,” said Worldpay U.S. President and CEO Tony Catalfano. “To win the sale, retailers must deliver the buying experience their customers want, which is increasingly multichannel and often starts at the homepage. Consumers will take their business to retailers that best cater to their preferences.”

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Worldpay has released its findings in the 2015 Online Payment Journey report, a survey of more than 3,500 consumers across North America, South America, EMEA and APAC, as well as an analysis of 350 top retail sites. Worldpay's report examines the unique profiles and preferences of shoppers around the world, and how retailers are currently engaging with those shoppers.

“Consumers are the new point-of-sale, controlling when and where they shop, and how they pay,” said Worldpay U.S. President and CEO Tony Catalfano. “To win the sale, retailers must deliver the buying experience their customers want, which is increasingly multichannel and often starts at the homepage. Consumers will take their business to retailers that best cater to their preferences.”

Read Full Article

Sixty Percent of U.S. Shoppers Used Online Retail Accounts in Past Year, Survey Says