Executive Briefings

Small Fry Bring Innovation to Saas, Not the Big Players

By many accounts, software-as-a-service, or business software delivered via the Web, has shaken up the software market. Its promised has certainly ignited the interest of the large players, which are pouring billions of investment dollars into online software, trying to beat out smaller software firms. But who's really bringing innovative ideas to the SaaS party? Fifty-nine percent of executives who buy technology for their companies said the innovative software is coming from start-ups, according to a survey released by consulting firm McKinsey.
Sourced: CRM Buyer, http://crmbuyer.com

By many accounts, software-as-a-service, or business software delivered via the Web, has shaken up the software market. Its promised has certainly ignited the interest of the large players, which are pouring billions of investment dollars into online software, trying to beat out smaller software firms. But who's really bringing innovative ideas to the SaaS party? Fifty-nine percent of executives who buy technology for their companies said the innovative software is coming from start-ups, according to a survey released by consulting firm McKinsey.
Sourced: CRM Buyer, http://crmbuyer.com