Executive Briefings

Smaller Businesses Can Get in on Benefits of Big Data

'Tis the season for prognostications. Staring into the big data crystal ball one thing seems clear: We can expect to see the continuing growth of the internet; wireless networks; social media; and the number of mobile devices, sensors and other digital technology that is flooding us with new data every minute of every day.

Analysts agree that organizations able to harness data stand to gain a competitive advantage. Web 2.0 companies like Google and Facebook have led the charge into the big-data era"”data is undeniably their bread and butter, and they have helped to create much of the technology that makes leveraging big data possible. Large enterprises, too, are poised to use big data to take their businesses to new heights. Demand forecasting, targeted marketing, fraud detection, medical research - the list of potential uses is seemingly endless.

To date, large enterprises have been best-positioned to leverage big data to gain a competitive advantage, but there's a big opportunity to provide big data for small businesses and consumers.

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Keywords: supply chain analytics, supply chain management IT, retail supply chain, enterprise analytics

Analysts agree that organizations able to harness data stand to gain a competitive advantage. Web 2.0 companies like Google and Facebook have led the charge into the big-data era"”data is undeniably their bread and butter, and they have helped to create much of the technology that makes leveraging big data possible. Large enterprises, too, are poised to use big data to take their businesses to new heights. Demand forecasting, targeted marketing, fraud detection, medical research - the list of potential uses is seemingly endless.

To date, large enterprises have been best-positioned to leverage big data to gain a competitive advantage, but there's a big opportunity to provide big data for small businesses and consumers.

Read Full Article


Keywords: supply chain analytics, supply chain management IT, retail supply chain, enterprise analytics