Executive Briefings

Smart Cooler Helps Companies Sell More

A new platform service called diili is giving a voice to commercial refrigerators via a solution based on the Internet of Things (IoT) concept. According to the creator, Embraco, the platform is designed to boost sales of food and beverage brands that use its handsets.

To this end, the diili system allows the remote management of freezers and refrigerators at the point of sale (POS), according to Daniel Moraes, the senior manager of Embraco's new business.

"The solution was designed to help companies achieve efficiency gains and results in a faster, more strategic way," Moraes said. "This is how Embraco seeks to act in the market, understanding the daily challenges of its customers and helping them make products and services increasingly efficient, like diili."

The diili system is already available for the Brazilian market. The service was born in Brazil, and the company plans to expand the solution to the other markets in which Embraco operates. "The diili commercial team is available to contact potentially interested customers," Moraes says. "It is important to note that diili is tailor-made for beverage and food companies."

Among the company's goals are turning technology into innovation that adds value to its business and helping its customers to differentiate themselves in the market. "Innovation has always been in Embraco's DNA throughout its 46-year history," Moraes states, "a strand that permeates all operations and supports its ability to produce more and better."

With the platform, food and/or beverage brands receive information regarding how often a refrigerator door has been opened and which product has been most consumed. In real time and remotely, the diili system makes freezers and POS refrigerators give access to this information to brand managers of refrigerated products.

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To this end, the diili system allows the remote management of freezers and refrigerators at the point of sale (POS), according to Daniel Moraes, the senior manager of Embraco's new business.

"The solution was designed to help companies achieve efficiency gains and results in a faster, more strategic way," Moraes said. "This is how Embraco seeks to act in the market, understanding the daily challenges of its customers and helping them make products and services increasingly efficient, like diili."

The diili system is already available for the Brazilian market. The service was born in Brazil, and the company plans to expand the solution to the other markets in which Embraco operates. "The diili commercial team is available to contact potentially interested customers," Moraes says. "It is important to note that diili is tailor-made for beverage and food companies."

Among the company's goals are turning technology into innovation that adds value to its business and helping its customers to differentiate themselves in the market. "Innovation has always been in Embraco's DNA throughout its 46-year history," Moraes states, "a strand that permeates all operations and supports its ability to produce more and better."

With the platform, food and/or beverage brands receive information regarding how often a refrigerator door has been opened and which product has been most consumed. In real time and remotely, the diili system makes freezers and POS refrigerators give access to this information to brand managers of refrigerated products.

Read Full Article