Executive Briefings

SMBs Need CRM, But Many Don't Seem to 'Get' It

Small and mid-sized businesses (SMBs) have many choices when it comes to CRM vendors to help them grow their businesses. The market has already consolidated a bit, and there will continue to be some niche players that service specific verticals or holes that the traditional vendors don't fill. However, there is still a large market opportunity for the vendors because not all SMBs "get" CRM yet. Pricing is quite competitive because SMBs don't have large budgets and there are enough competitors where some have dropped prices. 

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Small and mid-sized businesses (SMBs) have many choices when it comes to CRM vendors to help them grow their businesses. The market has already consolidated a bit, and there will continue to be some niche players that service specific verticals or holes that the traditional vendors don't fill. However, there is still a large market opportunity for the vendors because not all SMBs "get" CRM yet. Pricing is quite competitive because SMBs don't have large budgets and there are enough competitors where some have dropped prices. 

Read Full Article