Executive Briefings

Social Media Strategy? Think Like a Reporter

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts-all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn't work for us.

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Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts-all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn't work for us.

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