Executive Briefings

Social Media Tools Come to the Supply Chain

Companies are only just beginning to tap the potential of emerging social media tools. Jeff Ashcroft, principal facilitator of the Supply Chain Network, makes the business case for embracing the technology. [Run Time (Min:) 7:37]

Companies are only just beginning to tap the potential of emerging social media tools. Jeff Ashcroft, principal facilitator of the Supply Chain Network, makes the business case for embracing the technology. [Run Time (Min:) 7:37]