Executive Briefings

Solutions for the e-Commerce "Free Shipping Dilemma"

Online shoppers often abandon their carts when they see the cost of shipping, a fact that has led many etailers to eliminate or deeply discount shipping charges. Mark Magill of OnTrac explains how this has driven development of cheaper shipping options based on postal consolidation and how a method using regional express carriers could reduce these costs even more. [Run Time (Min.): 7:28]

Online shoppers often abandon their carts when they see the cost of shipping, a fact that has led many etailers to eliminate or deeply discount shipping charges. Mark Magill of OnTrac explains how this has driven development of cheaper shipping options based on postal consolidation and how a method using regional express carriers could reduce these costs even more. [Run Time (Min.): 7:28]