Executive Briefings

Sportswear Retailer Teams Up With DHL Supply Chain-Brazil - Improves Service, Reduces Costs

Challenge: Every three months, the client introduces a new line of products, creating peak volumes on specific launch dates. Client needed to integrate their supply chain to support rapid growth projections while meeting peak volumes, reducing logistic costs, and improving service, traceability and delivery conformity.

Solution: DHL Supply Chain worked with client to implement an integrated logistics program that responds dynamically to order requests from the client. To do this, DHL utilized sophisticated order management and fulfillment systems and processes, integrated route and shipment planning, and delivery service excellence.

Results: The partnership between the client and DHL Supply Chain established an integrated supply chain solution that reduced overall supply chain costs and increased service levels. Client was able to outperform expectations in 42 categories including inbound, outbound, picking and shipping within 45 days of operations and achieved 100 percent of 2010 World Cup marketing initiatives.

About the Solution Provider: Exel (owned by Deutsche Post DHL, the world's leading logistics group) is the North American leader in supply chain management. Our flexible and scalable e-commerce supply chain distribution solutions, skilled people, and regional coverage help retailers optimize costs and address challenges of e-fulfillment -- extending the flawless brand experience consumers expect.

Web:  www.exel.com

Email:  contactus@exel.com

Phone:  800.272.1052

Solution: DHL Supply Chain worked with client to implement an integrated logistics program that responds dynamically to order requests from the client. To do this, DHL utilized sophisticated order management and fulfillment systems and processes, integrated route and shipment planning, and delivery service excellence.

Results: The partnership between the client and DHL Supply Chain established an integrated supply chain solution that reduced overall supply chain costs and increased service levels. Client was able to outperform expectations in 42 categories including inbound, outbound, picking and shipping within 45 days of operations and achieved 100 percent of 2010 World Cup marketing initiatives.

About the Solution Provider: Exel (owned by Deutsche Post DHL, the world's leading logistics group) is the North American leader in supply chain management. Our flexible and scalable e-commerce supply chain distribution solutions, skilled people, and regional coverage help retailers optimize costs and address challenges of e-fulfillment -- extending the flawless brand experience consumers expect.

Web:  www.exel.com

Email:  contactus@exel.com

Phone:  800.272.1052