Executive Briefings

Staples Now Offers In-store Pickup of Online Orders

Staples says it is enhancing its omnichannel experience, including the ability to buy products online and pick them up in-store within hours, an easier way to pay online called Visa Checkout, new in-store kiosks and, for the first-time ever, an iPad app.

“Staples continues to innovate and develop new technology to improve the customer experience, whether it’s providing convenient shipping options, making check-out faster or adding mobile platforms,” said Faisal Masud, executive vice president, global e-commerce, Staples. “The recent updates will make it easier for customers to shop however and from wherever they want. This is particularly important for businesses that are always on the go and can’t wait for a delivery or delay shopping until they are in front of a desktop.”

With the buy-online, pick-up in-store feature, customers will be able to select a “pick up today” option as they view a product on Staples.com. Staples promises to have their order ready for pickup within two hours. Customers can also permanently set their preferred store location, and Staples.com will automatically show the inventory available at the three closest stores. For products not sold in store, customers will still have the ability to ship their order to a store for pickup. Both the buy-online, pick-up in-store and ship-to-store options are free of charge.

Visa Checkout is a payment service that lets customers check-out online on any device, in just a few clicks, by entering a Visa Checkout username and password. Shoppers can use any brand of credit card with Visa Checkout, which pre-populates their shipping information and is available on Staples.com and the Staples mobile website. Once enrolled, customers can then enter their username and password to complete purchases on any device, without ever having to leave Staples’ website. Staples first announced the availability of Visa Checkout on Staples.com in July, but it is now accessible through the retailer’s mobile sites.

As a part of its continued commitment to providing a true omnichannel experience for its customers, Staples is also rolling out new touch screen in-store kiosks throughout its retail locations in the U.S. over the next several months.

The iPad app in the first in the retailer's history.

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“Staples continues to innovate and develop new technology to improve the customer experience, whether it’s providing convenient shipping options, making check-out faster or adding mobile platforms,” said Faisal Masud, executive vice president, global e-commerce, Staples. “The recent updates will make it easier for customers to shop however and from wherever they want. This is particularly important for businesses that are always on the go and can’t wait for a delivery or delay shopping until they are in front of a desktop.”

With the buy-online, pick-up in-store feature, customers will be able to select a “pick up today” option as they view a product on Staples.com. Staples promises to have their order ready for pickup within two hours. Customers can also permanently set their preferred store location, and Staples.com will automatically show the inventory available at the three closest stores. For products not sold in store, customers will still have the ability to ship their order to a store for pickup. Both the buy-online, pick-up in-store and ship-to-store options are free of charge.

Visa Checkout is a payment service that lets customers check-out online on any device, in just a few clicks, by entering a Visa Checkout username and password. Shoppers can use any brand of credit card with Visa Checkout, which pre-populates their shipping information and is available on Staples.com and the Staples mobile website. Once enrolled, customers can then enter their username and password to complete purchases on any device, without ever having to leave Staples’ website. Staples first announced the availability of Visa Checkout on Staples.com in July, but it is now accessible through the retailer’s mobile sites.

As a part of its continued commitment to providing a true omnichannel experience for its customers, Staples is also rolling out new touch screen in-store kiosks throughout its retail locations in the U.S. over the next several months.

The iPad app in the first in the retailer's history.

Read Full Article