Executive Briefings

Staples Permits Vendors to Make Direct Sales from Its Mobile Commerce Site

With mobile commerce sales growing quickly, Staples is jockeying to hold onto its role as an ecommerce leader by opening its dedicated mobile site to direct sales from vendors.

Staples Permits Vendors to Make Direct Sales from Its Mobile Commerce Site

The strategy borrows a page from Amazon’s playbook and points to consumers’ growing comfort with purchasing an array of products from their smartphones. The new Staples Exchange platform will help the retailer widen its reach in both business-to-business and business-to-consumer capacities.

“As we continue to enhance our mobile shopping experience, adding more products and services for our customers to choose from is a top priority,” said Faisal Masud, executive vice president of global ecommerce at Staples, Seattle. “Staples Exchange will allow us to bring even more suppliers onto Staples’ ecommerce channels and will offer improved order tracking for customers, making it even easier for them to quickly get the products they need to succeed.”

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The strategy borrows a page from Amazon’s playbook and points to consumers’ growing comfort with purchasing an array of products from their smartphones. The new Staples Exchange platform will help the retailer widen its reach in both business-to-business and business-to-consumer capacities.

“As we continue to enhance our mobile shopping experience, adding more products and services for our customers to choose from is a top priority,” said Faisal Masud, executive vice president of global ecommerce at Staples, Seattle. “Staples Exchange will allow us to bring even more suppliers onto Staples’ ecommerce channels and will offer improved order tracking for customers, making it even easier for them to quickly get the products they need to succeed.”

Read Full Article

Staples Permits Vendors to Make Direct Sales from Its Mobile Commerce Site