Executive Briefings

Staples Revamps Online Sales Approach for Larger Businesses

Staples Advantage, the business-to-business division of office supplies retail and wholesale giant Staples Inc., has relaunched StaplesAdvantage.com to make it more accessible and useful to large and mid-sized businesses.

Staples Revamps Online Sales Approach for Larger Businesses

Staples also said it plans to launch later this month a refreshed version of Staples.com, its e-commerce site for small businesses and consumers. Both StaplesAdvantage.com and Staples.com will feature an enhanced version of responsive design to improve how content automatically reformats to render properly on mobile as well as desktop screens, Staples said.

A primary new feature of the relaunched StaplesAdvantage.com, the company says, is a home page dashboard tool that includes such customer information as recent order history, current order status, a shopping list of frequently ordered products, and suggestions for products that may need to be reordered.

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Staples also said it plans to launch later this month a refreshed version of Staples.com, its e-commerce site for small businesses and consumers. Both StaplesAdvantage.com and Staples.com will feature an enhanced version of responsive design to improve how content automatically reformats to render properly on mobile as well as desktop screens, Staples said.

A primary new feature of the relaunched StaplesAdvantage.com, the company says, is a home page dashboard tool that includes such customer information as recent order history, current order status, a shopping list of frequently ordered products, and suggestions for products that may need to be reordered.

Read Full Article

Staples Revamps Online Sales Approach for Larger Businesses