Executive Briefings

Strategic Planning for Tough Times

To succeed in tough times leaders need to make sure their companies are aligned around strategic, long-term goals that balance the voice of the customer and the voice of the business, says Lisa Hershman, co-author of Faster, Cheaper, Better. Hershman offers suggestions on how to achieve such alignment, including the use of metrics that "cut out the noise and focus on end results." [Run Times (Min.): 10:46]

To succeed in tough times leaders need to make sure their companies are aligned around strategic, long-term goals that balance the voice of the customer and the voice of the business, says Lisa Hershman, co-author of Faster, Cheaper, Better. Hershman offers suggestions on how to achieve such alignment, including the use of metrics that "cut out the noise and focus on end results." [Run Times (Min.): 10:46]