Executive Briefings

Study Projects Growth For B2B Media

For B2B media companies, much of the past three years has consisted of filling figurative sandbags, as publishers have scrambled to stem the flood of departing print revenues.

A study released in June by research firm Outsell indicates that what publishers have done-creating new digital offerings, expanding events, moving into marketing services and maintaining their print brands-may be beginning to pay off with genuine growth.

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For B2B media companies, much of the past three years has consisted of filling figurative sandbags, as publishers have scrambled to stem the flood of departing print revenues.

A study released in June by research firm Outsell indicates that what publishers have done-creating new digital offerings, expanding events, moving into marketing services and maintaining their print brands-may be beginning to pay off with genuine growth.

READ MORE