Executive Briefings

Supplier Management Is More Critical Than Ever

Why are companies suddenly waking up to the importance of good supply-base management - and what's the real value of it, anyway? M. Bixby Cooper, associate professor of supply chain management at Michigan State University,  draws on the metaphor of major-league baseball to explain. [Run Tme (Min:) 9:56]

Why are companies suddenly waking up to the importance of good supply-base management - and what's the real value of it, anyway? M. Bixby Cooper, associate professor of supply chain management at Michigan State University,  draws on the metaphor of major-league baseball to explain. [Run Tme (Min:) 9:56]