Executive Briefings

Supply Chain Collaboration: A 21st-Century Revival

There has been a recent renewal of interest in collaboration among supply-chain partners, according to Ann Grackin, chief executive officer of ChainLink Research. Reasons include a greater reliance on outsourcing and the general trend of globalization of trade. Yet another element is the desire to draw on sophisticated technology, including video, teleconferencing and social networks, to link all players throughout the chain. With such factors in mind, says Grackin, "you need working relationships with trading partners to be successful."

The last year has witnessed an "astounding growth" in reliance on the internet by key supply-chain partners, especially in the area of transportation management. Various teleconferencing providers are offering a low-priced means of connecting companies, often multiple times a day.

Cheap and available technology has become the catalyst for change, Grackin says. Its development is being spurred by the rise of a younger demographic, consisting of individuals who are already accustomed to using social networks and mobile platforms before their first jobs. Documents can be easily shared in environments "where you can't just pick up the phone."

The rise of social networks carries its own set of challenges. The traditional business environment is highly structured, while the social world is the opposite. As a result, "every employee is a spokesperson for that company."

One doesn't have to be young to employ these new and powerful tools, Grackin says. "It's all about change - adapting and understanding the essence of something, and knowing how to apply [technology]. It's an attitude."

To view video in its entirety, click here


Keywords: Collaboration & Integration, Business Intelligence & Analytics, Business Process Management, Customer Relationship Mgmt., Event Management, Order Fulfillment & P.O. Mgmt., Product Lifecycle Management, Sourcing & Procurement Solutions, Supplier Relationship Management, SC Planning & Optimization, Supply Chain Visibility, Transportation Management, Global Supply Chain Management, Supply Chain Analysis & Consulting, Business Strategy Alignment, Transportation Management, Document Sharing, Social Media

The last year has witnessed an "astounding growth" in reliance on the internet by key supply-chain partners, especially in the area of transportation management. Various teleconferencing providers are offering a low-priced means of connecting companies, often multiple times a day.

Cheap and available technology has become the catalyst for change, Grackin says. Its development is being spurred by the rise of a younger demographic, consisting of individuals who are already accustomed to using social networks and mobile platforms before their first jobs. Documents can be easily shared in environments "where you can't just pick up the phone."

The rise of social networks carries its own set of challenges. The traditional business environment is highly structured, while the social world is the opposite. As a result, "every employee is a spokesperson for that company."

One doesn't have to be young to employ these new and powerful tools, Grackin says. "It's all about change - adapting and understanding the essence of something, and knowing how to apply [technology]. It's an attitude."

To view video in its entirety, click here


Keywords: Collaboration & Integration, Business Intelligence & Analytics, Business Process Management, Customer Relationship Mgmt., Event Management, Order Fulfillment & P.O. Mgmt., Product Lifecycle Management, Sourcing & Procurement Solutions, Supplier Relationship Management, SC Planning & Optimization, Supply Chain Visibility, Transportation Management, Global Supply Chain Management, Supply Chain Analysis & Consulting, Business Strategy Alignment, Transportation Management, Document Sharing, Social Media