Executive Briefings

Supply Chain Execution Is Critical in the Entertainment Business

Supply chain strategies need to be adjusted according to the maturity of a given product. Doug Reinart, vice president of global accounts with Technicolor, discusses how entertainment providers and retailers can collaborate on supply issues to their mutual benefit. [Run Time (Min:) 12:13]

Supply chain strategies need to be adjusted according to the maturity of a given product. Doug Reinart, vice president of global accounts with Technicolor, discusses how entertainment providers and retailers can collaborate on supply issues to their mutual benefit. [Run Time (Min:) 12:13]