Executive Briefings

Supply Chain Managers Moan When Oprah Endorses Their Companies' Products. Really.

What company wouldn't want the endorsement of Oprah Winfrey? You get your cupcakes, book or moisturizer talked up on her TV show or, even better, get chosen as a "Favorite Thing." When she endorses a company's product, the marketing team whoops and the supply chain team grimaces. History shows that if you're going to get the "Oprah Effect," you better be ready to deliver the goods.

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What company wouldn't want the endorsement of Oprah Winfrey? You get your cupcakes, book or moisturizer talked up on her TV show or, even better, get chosen as a "Favorite Thing." When she endorses a company's product, the marketing team whoops and the supply chain team grimaces. History shows that if you're going to get the "Oprah Effect," you better be ready to deliver the goods.

Read Full Article