Executive Briefings

Taco Bell App Success Leads to Revamp of Company Web Site

Most companies derive mobile apps from their websites, but Taco Bell has done the opposite. Building on the success of its e-commerce mobile app, the chain has revamped and renamed its website, extending the ability to order and pay via personal computers and tablets as well as enhancing the overall digital customer experience.

Short enough for a fast-moving world, meaningful, and easy to remember, the new domain name is "ta.co." It allows consumers to customize, order and pay in advance, offering a seamless experience across all devices, according to a company statement.

The Taco Bell app has been downloaded about 3.7 million times, Bloomberg Business reported. The company said that customers that use the app spend an excess of $10 on an average order, or 20 percent more than those who order in person. Taco Bell hopes those numbers will translate for those using the website.

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Short enough for a fast-moving world, meaningful, and easy to remember, the new domain name is "ta.co." It allows consumers to customize, order and pay in advance, offering a seamless experience across all devices, according to a company statement.

The Taco Bell app has been downloaded about 3.7 million times, Bloomberg Business reported. The company said that customers that use the app spend an excess of $10 on an average order, or 20 percent more than those who order in person. Taco Bell hopes those numbers will translate for those using the website.

Read Full Article