Executive Briefings

Target is Latest to Roll Out In-Store Pickup of Online Purchases

Target is rolling out a service that allows customers to order products online and then pick them up at its stores as the discounter seeks to cater to tech-savvy, time-pressured customers.

Target is Latest to Roll Out In-Store Pickup of Online Purchases

Target Corp. said Wednesday that the service is now in about half of its 1,800 U.S. stores and will be expanded to the rest of its U.S stores by Nov. 1. The discounter is joining other retailers, including Wal-Mart Stores Inc., Best Buy Stores Inc. and Sears Holdings Corp. that have had similar services for a couple of years.

Target, based in Minneapolis, also said that for the first time it will launch a TV ad campaign on Dec. 1 through Dec. 3 specifically focusing on Cyber Week deals including Cyber Monday. Marketers started promoting the Monday after Thanksgiving as "Cyber Monday" in 2005 to push people to shop online.

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Target Corp. said Wednesday that the service is now in about half of its 1,800 U.S. stores and will be expanded to the rest of its U.S stores by Nov. 1. The discounter is joining other retailers, including Wal-Mart Stores Inc., Best Buy Stores Inc. and Sears Holdings Corp. that have had similar services for a couple of years.

Target, based in Minneapolis, also said that for the first time it will launch a TV ad campaign on Dec. 1 through Dec. 3 specifically focusing on Cyber Week deals including Cyber Monday. Marketers started promoting the Monday after Thanksgiving as "Cyber Monday" in 2005 to push people to shop online.

Read Full Article

Target is Latest to Roll Out In-Store Pickup of Online Purchases