Executive Briefings

The Challenges of Multi-Channel Retailing

Today's shopper wants access to physical stores, catalogs and internet ordering sites. Retailers must figure out how to combine those channels into a coherent customer experience, says Terrie O'Hanlon, senior vice president and chief marketing officer with Manhattan Associates. [Run Time (Min:) 10:02]


Today's shopper wants access to physical stores, catalogs and internet ordering sites. Retailers must figure out how to combine those channels into a coherent customer experience, says Terrie O'Hanlon, senior vice president and chief marketing officer with Manhattan Associates. [Run Time (Min:) 10:02]