Executive Briefings

The Critical Impact of Trade Promotions on Your Supply Chain

It's an often overlooked area of the supply chain, with a woeful record of success. Josefin Aspergren, marketing director with Optilon, talks about the challenge of assessing the effiicacy of trade-promotion programs. [Run Time (Min.): 8:37]

It's an often overlooked area of the supply chain, with a woeful record of success. Josefin Aspergren, marketing director with Optilon, talks about the challenge of assessing the effiicacy of trade-promotion programs. [Run Time (Min.): 8:37]