Executive Briefings

The Human Factor in Demand Forecasting

Technology has allowed companies to make great strides in improving their forecast accuracy. But the human element will always be critical, says Jonathon Karelse, vice president of corporate development and strategic planning with Wholesale Tire Distributors. [Run Time (Min.): 9:22]

Technology has allowed companies to make great strides in improving their forecast accuracy. But the human element will always be critical, says Jonathon Karelse, vice president of corporate development and strategic planning with Wholesale Tire Distributors. [Run Time (Min.): 9:22]