Executive Briefings

The Impact of Packaging on the Supply Chain

Once a function of sales and marketing, product packaging today is increasingly seen as a strategic issue, with involvement by the executive team, says Tom Blanck, principal and practice leader at CHAINanalytics. Blanck explains why companies are changing their view and how the entire supply chain benefits from package optimization. [Run Time (Min.): 8:15]

Once a function of sales and marketing, product packaging today is increasingly seen as a strategic issue, with involvement by the executive team, says Tom Blanck, principal and practice leader at CHAINanalytics. Blanck explains why companies are changing their view and how the entire supply chain benefits from package optimization. [Run Time (Min.): 8:15]