Executive Briefings

The iPad - Not Just for Fun and Games Anymore

The iPad, billed by Apple as a digital book reader, video player, and gaming platform, isn't just for fun and games. Many companies and employees are buying the iPad to use it as a tool for business-related communications and keeping employees productive while they're on the go, says Charlie Wolf, an analyst at Needham & Co. "Clearly, the iPad has a role to play in the business market," says Wolf.

More than half of mobile-phone users surveyed recently by Zogby International said they would use a tablet device such as the iPad for working outside the office. Of respondents, 52.3 percent said they would most likely use a tablet for work.

The findings reflect unexpected emphasis on the iPad's suitability for work-related activities and its potential value to information workers.

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The iPad, billed by Apple as a digital book reader, video player, and gaming platform, isn't just for fun and games. Many companies and employees are buying the iPad to use it as a tool for business-related communications and keeping employees productive while they're on the go, says Charlie Wolf, an analyst at Needham & Co. "Clearly, the iPad has a role to play in the business market," says Wolf.

More than half of mobile-phone users surveyed recently by Zogby International said they would use a tablet device such as the iPad for working outside the office. Of respondents, 52.3 percent said they would most likely use a tablet for work.

The findings reflect unexpected emphasis on the iPad's suitability for work-related activities and its potential value to information workers.

Read Full Article