Executive Briefings

The Power of Design to Define the Brand

Mission, vision and values influence design, but often it's the case that design takes over and defines the brand, says Tom Sullivan, CEO of Princeton Partners. [Run Time (Min.): 10:14]

Mission, vision and values influence design, but often it's the case that design takes over and defines the brand, says Tom Sullivan, CEO of Princeton Partners. [Run Time (Min.): 10:14]