Executive Briefings

The Promise and Peril of Big Data in Retail Supply Chains

The emergence of Big Data poses significant challenges to retail supply chains. But it also offers the opportunity to gain new insights into customer demand. Annibal Sodero, assistant professor at the Walton College of Business University of Arkansas, explains. [Run Time (Min.): 9:00]

 

The emergence of Big Data poses significant challenges to retail supply chains. But it also offers the opportunity to gain new insights into customer demand. Annibal Sodero, assistant professor at the Walton College of Business University of Arkansas, explains. [Run Time (Min.): 9:00]