Executive Briefings

The Risks and Rewards of Innovation in Consumer Packaged Goods

Campbell Soup Co., one of the strongest and most traditional brands on grocery shelves, isn't afraid to innovate. Girish Gulvady, director of integrated demand management and food service planning, tells how the company approaches that risky exercise, and why it's important to "fail early." [Run Time (Min.): 9:37]

Campbell Soup Co., one of the strongest and most traditional brands on grocery shelves, isn't afraid to innovate. Girish Gulvady, director of integrated demand management and food service planning, tells how the company approaches that risky exercise, and why it's important to "fail early." [Run Time (Min.): 9:37]