Executive Briefings

The Role of Supply Chain Management in Smarter Commerce

At IBM, smarter commerce means determining what's behind customer behavior and how manufacturers can sell better, then driving that into the supply chain side, says Richard Douglass, industry director, Smarter Commerce, IBM. [Run Time (Min.): 7:33]

 

At IBM, smarter commerce means determining what's behind customer behavior and how manufacturers can sell better, then driving that into the supply chain side, says Richard Douglass, industry director, Smarter Commerce, IBM. [Run Time (Min.): 7:33]