Executive Briefings

The Six C's for Fostering Innovation for Competitive Advantage

Continual innovation may be the most powerful of any competitive advantage for a business. It creates game-changing breakthroughs. Along parallel lines, bit by bit, it also tweaks improvements in existing products, chips away at costs and debugs processes - in every corner of the company, all non-stop. In a turbulent business environment like today's, it's essential for helping a business move from playing defense to playing an aggressive, and winning, offense. But innovation can thrive only where there's a culture of innovation.

Research by AchieveGlobal has identified the particular tactics that businesses are using to build this culture. These tactics are replicable and scalable. As a memory aide, they are organized here under six headings, each beginning with the letter C: collaborative, customer-centered, context-rich, curious, confidence building, and challenging.

Ongoing innovation happens only when there's a living, breathing innovation culture. Leaders who create and nurture this culture will be rewarded with both game-changing breakthroughs and ongoing smaller-scale improvements that cumulatively bring big gains.

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Continual innovation may be the most powerful of any competitive advantage for a business. It creates game-changing breakthroughs. Along parallel lines, bit by bit, it also tweaks improvements in existing products, chips away at costs and debugs processes - in every corner of the company, all non-stop. In a turbulent business environment like today's, it's essential for helping a business move from playing defense to playing an aggressive, and winning, offense. But innovation can thrive only where there's a culture of innovation.

Research by AchieveGlobal has identified the particular tactics that businesses are using to build this culture. These tactics are replicable and scalable. As a memory aide, they are organized here under six headings, each beginning with the letter C: collaborative, customer-centered, context-rich, curious, confidence building, and challenging.

Ongoing innovation happens only when there's a living, breathing innovation culture. Leaders who create and nurture this culture will be rewarded with both game-changing breakthroughs and ongoing smaller-scale improvements that cumulatively bring big gains.

Read Full Article