Executive Briefings

There's More Talk About Mobile Commerce Than There Is Actual Buying

When it comes to mobile shopping, so far there's more buzz than buy. As the number of people who use smartphones grows, companies selling everything from hardware to high fashion are touting all the new applications they're rolling out that enable shoppers to do anything from check a store's inventory while in the dressing room to order prescriptions.

Retailers are betting that selling their wares on a device that people carry around all day can encourage Americans to spend money during an economic downturn in which they're making fewer impulse buys in their bricks-and-mortar stores. But so far, consumers mostly are using their phones to look up locations and compare prices and stopping short of tapping the "buy" button. Why? In part because they find it hard to shop on the tiny screens and they don't quite think it's safe to input their credit card information into their phone.

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When it comes to mobile shopping, so far there's more buzz than buy. As the number of people who use smartphones grows, companies selling everything from hardware to high fashion are touting all the new applications they're rolling out that enable shoppers to do anything from check a store's inventory while in the dressing room to order prescriptions.

Retailers are betting that selling their wares on a device that people carry around all day can encourage Americans to spend money during an economic downturn in which they're making fewer impulse buys in their bricks-and-mortar stores. But so far, consumers mostly are using their phones to look up locations and compare prices and stopping short of tapping the "buy" button. Why? In part because they find it hard to shop on the tiny screens and they don't quite think it's safe to input their credit card information into their phone.

Read Full Article