Executive Briefings

Through a Portal, General Mills Is in Contact with More Than 1,000 Potential Innovation Partners

General Mills reports significant progress in its ability to swiftly identify and connect with potential partners around the globe through the General Mills Worldwide Innovation Network (G-WIN) innovation portal. In the company's first year of using the portal, General Mills has attracted more than 1,000 registered innovators from around the world and has received more than 500 proposals.

"A year ago, we accelerated our connected innovation efforts by launching the G-WIN portal," says Jeff Bellairs, senior director, of the network. "We openly articulated what we were looking for and invited the inventor community to collaborate and participate. The response has been tremendous and has helped us tap into the external expertise and capabilities of innovators around the globe as we continually evolve our connected innovation program."

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General Mills reports significant progress in its ability to swiftly identify and connect with potential partners around the globe through the General Mills Worldwide Innovation Network (G-WIN) innovation portal. In the company's first year of using the portal, General Mills has attracted more than 1,000 registered innovators from around the world and has received more than 500 proposals.

"A year ago, we accelerated our connected innovation efforts by launching the G-WIN portal," says Jeff Bellairs, senior director, of the network. "We openly articulated what we were looking for and invited the inventor community to collaborate and participate. The response has been tremendous and has helped us tap into the external expertise and capabilities of innovators around the globe as we continually evolve our connected innovation program."

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