Executive Briefings

Time to Revise Your China Marketing Strategy?

There's a not-so-subtle shift happening in China. After more than a decade of embracing all things Western, Chinese are turning to things Chinese. Today, mainland companies are no longer churning out only shoddy goods. They are producing products that in the eyes of consumers rival or are better than those in the West.
A survey by McKinsey of 800 teenagers found that 88 percent trust Chinese brands, compared with 65 percent who say the same of foreign ones. The reasons are many, including a spate of stories about safety issues involving foreign consumer products and food. But the improved quality of Chinese brands is also a factor. The brands aren't well-known outside China--yet. But they include Haier appliances, Aigo electronics and Geely and Chery cars.
Source: Money, http://money.cnn.com

There's a not-so-subtle shift happening in China. After more than a decade of embracing all things Western, Chinese are turning to things Chinese. Today, mainland companies are no longer churning out only shoddy goods. They are producing products that in the eyes of consumers rival or are better than those in the West.
A survey by McKinsey of 800 teenagers found that 88 percent trust Chinese brands, compared with 65 percent who say the same of foreign ones. The reasons are many, including a spate of stories about safety issues involving foreign consumer products and food. But the improved quality of Chinese brands is also a factor. The brands aren't well-known outside China--yet. But they include Haier appliances, Aigo electronics and Geely and Chery cars.
Source: Money, http://money.cnn.com