Executive Briefings

Total b-to-b media industry revenue rose 7.2% in 2011

According to ABM's latest BIN Report, a recurring compilation of trade media sales data, total revenue for b-to-b media companies in the United States rose from $24.7 billion in 2010 to $26.5 billion in 2011, an increase of 7.2 percent.

The BIN Report includes four revenue streams, in order from largest to smallest: trade shows; print advertising; digital advertising; and data, a category that includes rich media and business information services on a subscription and transactional basis.

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According to ABM's latest BIN Report, a recurring compilation of trade media sales data, total revenue for b-to-b media companies in the United States rose from $24.7 billion in 2010 to $26.5 billion in 2011, an increase of 7.2 percent.

The BIN Report includes four revenue streams, in order from largest to smallest: trade shows; print advertising; digital advertising; and data, a category that includes rich media and business information services on a subscription and transactional basis.

READ MORE