Executive Briefings

Transportation Industry Increases Sales, Marketing and Communications Budgets by More Than Half

Transportation Marketing and Sales Association members and their companies generate approximately $300bn in revenue and more than $190m in sales, marketing and communications budgets, and are seeing a 53.6-percent increase over 2010 in marketing budget plans for 2011, says a recent TMSA survey.

TMSA members are the executive leaders of marketing, sales or communications for mainly 3PLs, highway carriers and marketing firms. Their companies also serve a wide variety of customers, both large and small, annually.

"This survey and the 53.6-percent increase in budgets show that the leaders in our industry 'get it' when it comes to making investments in growth," said Dick Metzler, president of TMSA. "We expect that the winners and losers in transportation will be defined by those that are growing their way out of the economic downturn by significantly stepping up their sales, marketing and communications activities."

Source: TMSA

Transportation Marketing and Sales Association members and their companies generate approximately $300bn in revenue and more than $190m in sales, marketing and communications budgets, and are seeing a 53.6-percent increase over 2010 in marketing budget plans for 2011, says a recent TMSA survey.

TMSA members are the executive leaders of marketing, sales or communications for mainly 3PLs, highway carriers and marketing firms. Their companies also serve a wide variety of customers, both large and small, annually.

"This survey and the 53.6-percent increase in budgets show that the leaders in our industry 'get it' when it comes to making investments in growth," said Dick Metzler, president of TMSA. "We expect that the winners and losers in transportation will be defined by those that are growing their way out of the economic downturn by significantly stepping up their sales, marketing and communications activities."

Source: TMSA