Executive Briefings

Trumpet Your Company's Efforts on Corporate Social Responsibility, Report Says

When it comes to corporate social responsibility, consumers want more than aspirational mission statement, according to research by Cone Communications. They want to know what companies are doing.

According to 2012 Cone Communications Corporate Social Return Trend Tracker, 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose. Some 40 percent go as far as to say that they will not purchase a company's products or services if CSR results are not communicated.

Companies that proactively share the details and results of their CSR efforts, rather than just their aspirations, will be rewarded with increased consumer trust and purchasing, the report says.

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Keywords: value chain, corporate social responsibility in the supply chain, green logistics, sustainable supply chains

According to 2012 Cone Communications Corporate Social Return Trend Tracker, 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose. Some 40 percent go as far as to say that they will not purchase a company's products or services if CSR results are not communicated.

Companies that proactively share the details and results of their CSR efforts, rather than just their aspirations, will be rewarded with increased consumer trust and purchasing, the report says.

Read Full Article


Keywords: value chain, corporate social responsibility in the supply chain, green logistics, sustainable supply chains