Executive Briefings

Trying to Sell Winter Coats Online When It's Summer in Australia?

U.S. retailers gearing up for the holidays could be overlooking a key source of sales: international shoppers. To win in the global e-commerce race, companies can't rely on the same approach they use domestically. Featured products, marketing content, and promotions targeting U.S. consumers may not resonate in all markets. For example, as U.S. retailers promote their discounts on that latest style winter coat, super-fast sled or snow tires, they'll need to remember that it's summer in Australia.

A common pitfall for companies looking to grow international sales is not localizing their e-commerce experience. Is your company one of those missing out? Ask yourself these questions: When consumers log onto your site, do they see content in their language? Do they receive total landed cost in their own currency? Do they have affordable shipping options that can be relied on to deliver their order in time for the holidays? If the answer to any of these questions is "no," you’re probably missing out on your share of the $2tr international e-commerce business.

If your website isn't set up to offer a localized e-commerce experience, don't take down your global e-commerce sales stocking just yet. With a little help, there’s still (just enough) time left to set your business up for international e-commerce success during the 2016 holiday season.

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A common pitfall for companies looking to grow international sales is not localizing their e-commerce experience. Is your company one of those missing out? Ask yourself these questions: When consumers log onto your site, do they see content in their language? Do they receive total landed cost in their own currency? Do they have affordable shipping options that can be relied on to deliver their order in time for the holidays? If the answer to any of these questions is "no," you’re probably missing out on your share of the $2tr international e-commerce business.

If your website isn't set up to offer a localized e-commerce experience, don't take down your global e-commerce sales stocking just yet. With a little help, there’s still (just enough) time left to set your business up for international e-commerce success during the 2016 holiday season.

Read Full Article