Executive Briefings

Turning Two Networks into One: How Whirlpool Canada Mastered the Maytag Acquisition

When Whirlpool acquired competitor Maytag in 2006, Whirlpool Canada was faced with two mirror networks that needed to be consolidated as quickly as possible. At the same time, Whirlpool Canada's supply chain director, Susan Promane, wanted to simplify the company's vendor network and ensure that the new network would provide a platform for future growth. The company tapped Supply Chain Alliance Partners to help it with the project, which consolidated 14 distribution centers into four, significantly streamlined the carrier base and saved 12 percent in logistics costs. [Run Time (Min): 10:21]

When Whirlpool acquired competitor Maytag in 2006, Whirlpool Canada was faced with two mirror networks that needed to be consolidated as quickly as possible. At the same time, Whirlpool Canada's supply chain director, Susan Promane, wanted to simplify the company's vendor network and ensure that the new network would provide a platform for future growth. The company tapped Supply Chain Alliance Partners to help it with the project, which consolidated 14 distribution centers into four, significantly streamlined the carrier base and saved 12 percent in logistics costs. [Run Time (Min): 10:21]