Executive Briefings

Two Billion New Customers: Finally, Access to Selling to 1/3 of the World

In 2005, author James McGregor famously wrote his book, 1 Billion Customers:  Lessons from the Front Lines of Doing Business in China. The first half of the title became business-world shorthand for the commercial and consumer product possibilities that companies around the world dreamed about when looking at China. But what about the other 1 billion customers?

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In 2005, author James McGregor famously wrote his book, 1 Billion Customers:  Lessons from the Front Lines of Doing Business in China. The first half of the title became business-world shorthand for the commercial and consumer product possibilities that companies around the world dreamed about when looking at China. But what about the other 1 billion customers?

Read Blog